Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Educating buyers to become a trusted advisor
Project type
Buyer's guide
Context
Many first time renewable energy buyers don't understand the intricacies of the transaction they are considering. This guide helps them assemble the right team so they can maximize their chances of a successful, painless procurement.
It sets the tone for what Masha Birger and I would write over the next couple of years at Enel Green Power. We continuously published long-form content for our prospects and buyers. Always educational, always with a light branding touch to reinforce Enel's values and unique differentiators. Always promoted across multiple channels.
The goal is to become a trusted advisor and also be top of mind when the prospect is ready to transact. You can access the full guide using the link.